Tag Archives: research

Connected Screens – download the free White Paper

This gallery contains 1 photo.

The third wave of the Connected Screens report is out, written by me. It tracks media usage across screens in the UK and now has accumulated over 6000 interviews amongst broadband users over the last year. You can download the key results … Continue reading

Gallery | Tagged , , , , , , | Leave a comment

Connected Screens – 2015 Wave 1 Report Published

This gallery contains 1 photo.

  The latest report for the Mediatel Connected Screens survey has just been published. I help Mediatel with the design and analysis of the survey and also write a summary report of the findings on each wave. I also presented … Continue reading

Gallery | Tagged , , , , | Leave a comment

Does the Media Industry really need another awards bash?

This gallery contains 1 photo.

  Well, as I am the chair of the judges for the first ever Mediatel UK Media Research Awards, it’s hardly a surprise that my answer is yes! In my February column for Newsline, which you can read in full … Continue reading

Gallery | Tagged , , | Leave a comment

How data is shaping TV advertising (and a nice biscuit) – video

This gallery contains 2 photos.

    Here is me appearing in another short  ‘vox pops’  talking heads video, this time addressing the issue ‘How data is shaping TV Advertising’. This video is a lot better lit that the last one I appeared in, but as a result … Continue reading

Gallery | Tagged , , , | Leave a comment

Ten Top Tips for Sexing Up Research Press Releases

This gallery contains 2 photos.

My August article for Mediatel’s Newsline was inspired by a particularly annoying run of press releases that seemed to me to be misusing research statistics. The article (linked to here) is written in the style of Viz ‘Top Ten tips’ … Continue reading

Gallery | Tagged , , | Leave a comment

Big Data and the Human Factor in Advertising

This gallery contains 2 photos.

Here is an opinion piece I did for Marketing Magazine that was also reposted on Brand Republic. The inspiration was a recent episode of Mad Men. It was the one where Roger, Don and Harry Crane go to LA whilst … Continue reading

Gallery | Tagged , , , , , , | Leave a comment

The Big Data Opportunity

This gallery contains 1 photo.

On Thursday 20 June at a breakfast event in town, the IPA (Institute of Practitioners in Advertising) launched the report I wrote for them examining the impact of ‘Big Data’ on audience research. The origins of the report are a … Continue reading

Gallery | Tagged , , | 5 Comments