Well, as I am the chair of the judges for the first ever Mediatel UK Media Research Awards, it’s hardly a surprise that my answer is yes!

In my February column for Newsline, which you can read in full here, I reflect on what the 76 entries tell us about the current state of media research and argue that the awards will be important for the wider perception of the industry and the recruitment of talent. The Awards ceremony is at The Banking Hall, Cornhill on Wednesday 11 Feb, hope to see some of you there.