What is Research The Media?

Posted on October 8, 2012 by

Welcome to Research the Media, the website for the media consultancy business run by Richard Marks. Research the Media is designed to support my work as a consultant in the media research and audience measurement business. It’s important to state that … Continue reading →

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Roundup of the 2017 APAC asi TV & Video Conference

Posted on June 7, 2017 by

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You can read my summary of the 2017 APAC TV & Video Conference on the asi site here. We had delegates from over 20 countries and I have tried to sum up 20 papers in around 1400 words!

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A Matter of Fact – IPA & ISBA Data Accountability Report published

Posted on June 6, 2017 by

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‘A Matter Of Fact’ – the report that I’ve been working on with ISBA and IPA over the last few months has now been published. It is a call to action to the industry to be sure to only use … Continue reading →

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Perpetual Revolution, or is the digital future now here?

Posted on April 5, 2017 by

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Here’s my latest column for Mediatel newsline which looks at the results from the latest wave of the Connected Screens survey, a tracker that I helped set up and write regular reports on. You can read the article here. The … Continue reading →

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2017 APAC asi TV & Video programme unveiled…

Posted on March 8, 2017 by

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The programme for our third asi APAC Television and Video conference has been released. There will still be some additions to the programme, but you can see the confirmed speakers at the asi website here. We are also now taking … Continue reading →

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Future Of Media Research Panel: Transparency & Trust

Posted on March 8, 2017 by

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I will be hosting a panel again at this year’s Future Of Media Research event on Monday 13th March at the IET in London. We will be discussing transparency and trust in media data. You can read a preview article published on … Continue reading →

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Future of TV Advertising : One Audience session

Posted on November 28, 2016 by

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I’ll be chairing a session at this year’s Future of TV Advertising event at Euston this Thursday (1st December). It’s a session entitled ‘One Audience’ looking at cross platform video. There are speakers from BARB, Invidi and OMD, a ‘fireside … Continue reading →

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asi Budapest 2016 articles and videos

Posted on November 28, 2016 by

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With the dust settling on the asi International TV/video and radio/audio conferences in Budapest, I thought it would be useful to post an update of the various resources available for delegates or people who are just interested in what happened. … Continue reading →

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