What is Research The Media?

Welcome to Research the Media, the website for the media consultancy business run by Richard Marks. Research the Media is designed to support my work as a consultant in the media research and audience measurement business. It’s important to state that … Continue reading

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Perpetual Revolution, or is the digital future now here?

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Here’s my latest column for Mediatel newsline which looks at the results from the latest wave of the Connected Screens survey, a tracker that I helped set up and write regular reports on. You can read the article here. The … Continue reading

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2017 APAC asi TV & Video programme unveiled…

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The programme for our third asi APAC Television and Video conference has been released. There will still be some additions to the programme, but you can see the confirmed speakers at the asi website here. We are also now taking … Continue reading

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Future Of Media Research Panel: Transparency & Trust

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I will be hosting a panel again at this year’s Future Of Media Research event on Monday 13th March at the IET in London. We will be discussing transparency and trust in media data. You can read a preview article published on … Continue reading

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Future of TV Advertising : One Audience session

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I’ll be chairing a session at this year’s Future of TV Advertising event at Euston this Thursday (1st December). It’s a session entitled ‘One Audience’ looking at cross platform video. There are speakers from BARB, Invidi and OMD, a ‘fireside … Continue reading

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asi Budapest 2016 articles and videos

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With the dust settling on the asi International TV/video and radio/audio conferences in Budapest, I thought it would be useful to post an update of the various resources available for delegates or people who are just interested in what happened. … Continue reading

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The rise of the Adblocker

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Here’s my October column for Mediatel Newsline which speculates as to the reasons why –  according to Mediatel’s Connected Screens tracker – 40% of UK broadband users have an ad blocker installed on their PC/laptop. Arguably it is more than informed … Continue reading

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asiCast 37: Interview with Tess Alps

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I thought I should draw your attention to this discussion with Thinkbox’s Tess Alps that we recorded a couple of weeks ago. I don’t put all the asiCast podcast audio interviews up on this site as they come out pretty regularly … Continue reading

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