In June Kantar published a major report that I researched and wrote on their behalf, entitled ‘The Future Viewing Experience’. It’s an in-depth look at where the TV and video industry is headed, from the perspective of viewers themselves.
I presented a sneak preview of the report at Kantar’s Summit event in London and it was then then launched at two global webinars. You can download the report for free here. I do go on the record with some predictions for the future, so will have to revisit this post in a few years time to compare and contrast!
Meanwhile, below you can watch the webinar in which I present the findings and then an expert panel react. Here’s a link to that on Vimeo.