Tag Archives: Advertising

A Matter of Fact – IPA & ISBA Data Accountability Report published

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‘A Matter Of Fact’ – the report that I’ve been working on with ISBA and IPA over the last few months has now been published. It is a call to action to the industry to be sure to only use … Continue reading

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An Interview with Sky IQ

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  Back in March I shot a video for Sky IQ, who do a monthly series of interviews about the future of TV and advertising. This was released in two parts which I have embedded below. In total it lasts … Continue reading

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Getting the most from TV advertising.

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  On Jan 29th I will be a panel member at a Mediatel breakfast seminar at the Haymarket Hotel. Sponsored by Sky IQ, it’s called ‘How do you know if you are getting the most from your TV advertising’. The … Continue reading

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Big Data and the Human Factor in Advertising

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Here is an opinion piece I did for Marketing Magazine that was also reposted on Brand Republic. The inspiration was a recent episode of Mad Men. It was the one where Roger, Don and Harry Crane go to LA whilst … Continue reading

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Television: the Heart of the Matter

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Following my presentation on 6 March in Helsinki organised by Finnpanel, the charts have been put online at their website. Click on the image on the left to download them in pdf format. The presentation covered the future of TV, … Continue reading

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The Future of TV Advertising?

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An interview to promote an event called ‘The Future Of TV Advertising’ in which I took part in a panel on audience measurement. As BARB were also on the panel, my focus was very much more on Return Path TV … Continue reading

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