Tag Archives: Sky

Future of TV Advertising : One Audience session

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I’ll be chairing a session at this year’s Future of TV Advertising event at Euston this Thursday (1st December). It’s a session entitled ‘One Audience’ looking at cross platform video. There are speakers from BARB, Invidi and OMD, a ‘fireside … Continue reading

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2015 Media Research Awards Winners Revealed

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    On 11th February at a gala lunch in London the winners of the inaugural UK Media Research Awards were announced. I chaired the judging committee and helped Mediatel with the shape of this first event. It seems we … Continue reading

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The strategy behind Sky Sports 5

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Earlier this month Sky trumpeted the launch of Sky Sports 5, featuring European football. But why create a new channel built around Champions League rights they are about to lose? In this discussion with Mediatel, I speculate that the strategy … Continue reading

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The Connected Consumer

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On Wednesday I attended the Connected Consumer Conference held by Mediatel at Nomura in London. The panels were actually pretty good, with some write ups here. I took part in a panel with the less than inspiring title ‘Metrics and … Continue reading

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