Tag Archives: Peoplemeters

‘Big’ Data ..or Deep data?

Here is a link to a short opinion piece I wrote for Mediatel in the UK today (26 March 2013) which is getting some positive feedback – or at least sparking a debate, which was the point. The article argues that ‘Big … Continue reading

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Horses for Courses and Impossible Astronauts

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An article written for Marketing Week, and one that for once I was quite happy with. So of course it was published on the day before Christmas Eve, so I doubt anyone read it – would be interesting to know … Continue reading

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