Tag Archives: Big Data

IPA Big Opportunity video now online

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  The IPA has put a video online of Lynne Robinson and yours truly presenting at the launch of the Big Opportunity report I wrote for the IPA last summer. It discusses the opportunities and risks in the use of … Continue reading

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Two New Year Resolutions for Media Research

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Here is a link to my December column for Mediatel’s Newsline. The origins of the article are two-fold. The first is a recent debate I attended at the Houses of Parliament, in which the motion was ‘Big Data has made … Continue reading

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MRG Conference Paper: You Can’t Always Get What You Want….

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At this year’s Media Research Group  Conference at BAFTA I gave a paper about the future of media research in the UK which you can download by clicking here: You can’t always get what you want. The paper was the result … Continue reading

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Blind Data: a Thinkbox Event on 14th Nov

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On Thursday 14th November I  spoke at a UK event organised by Thinkbox called ‘Blind Data: How to navigate to data you can love’. I summarised the findings of the report I did for the IPA on Big Data, called … Continue reading

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Data: The Big, The Bad &The Beautiful – MRG Event

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On the evening of 11 September I spoke at a Media Research Group evening event.   I summarised the recent report I wrote for the IPA, ‘The Big Opportunity: Audience Research Meets Big Data’ which you can download here.  There … Continue reading

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Big Data and the Human Factor in Advertising

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Here is an opinion piece I did for Marketing Magazine that was also reposted on Brand Republic. The inspiration was a recent episode of Mad Men. It was the one where Roger, Don and Harry Crane go to LA whilst … Continue reading

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The Big Data Opportunity

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On Thursday 20 June at a breakfast event in town, the IPA (Institute of Practitioners in Advertising) launched the report I wrote for them examining the impact of ‘Big Data’ on audience research. The origins of the report are a … Continue reading

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