Two New Year Resolutions for Media Research

NYC Dec 2008 029

Here is a link to my December column for Mediatel’s Newsline. The origins of the article are two-fold. The first is a recent debate I attended at the Houses of Parliament, in which the motion was ‘Big Data has made market research redundant’. The second is, coincidentally, a paper I was working on for the MRG Conference about the future of the media research agencies specifically (see my blog here).

In this article I place an emphasis on the need for media research to address its skills gap in terms of talent, and also to evangelise about the benefits of research itself.

Have a lovely Christmas and a fruitful 2014. I hope your New Year Resolutions come true!

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