At this year’s Media Research Group Conference at BAFTA I gave a paper about the future of media research in the UK which you can download by clicking here: You can’t always get what you want.
The paper was the result of depth interviews I did with some of the CEOs of the Joint Industry Committees in the UK, with the leading agencies and also features the views of some other interested and opinionated parties!
The main focus is on the larger research agencies and where they go from here, particularly in terms of recruitment, talent and the opportunity posed by Big Data. Note that it was for a UK conference which had an influence on who I spoke to and the resulting analysis. Do let me know what you think.