MRG Conference Paper: You Can’t Always Get What You Want….

You cantAt this year’s Media Research Group  Conference at BAFTA I gave a paper about the future of media research in the UK which you can download by clicking here: You can’t always get what you want.

The paper was the result of depth interviews I did with some of the CEOs of the Joint Industry Committees in the UK, with the leading agencies and also features the views of some other interested and opinionated parties!

The main focus is on the larger research agencies and where they go from here, particularly in terms of recruitment, talent and the opportunity posed by Big Data. Note that it was for a UK conference which had an influence on who I spoke to and the resulting analysis. Do let me know what you think.

Gallery | This entry was posted in Writing and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to MRG Conference Paper: You Can’t Always Get What You Want….

  1. Pingback: Two New Year Resolutions for Media Research | Richard Marks

  2. Pingback: The Future of Data & Information? | Richard Marks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s