Tag Archives: IPA

A Matter of Fact – IPA & ISBA Data Accountability Report published

Posted on June 6, 2017 by

This gallery contains 1 photo.

‘A Matter Of Fact’ – the report that I’ve been working on with ISBA and IPA over the last few months has now been published. It is a call to action to the industry to be sure to only use … Continue reading →

Gallery | Tagged , , , , | Leave a comment

IPA Big Opportunity video now online

Posted on March 7, 2014 by

This gallery contains 1 photo.

  The IPA has put a video online of Lynne Robinson and yours truly presenting at the launch of the Big Opportunity report I wrote for the IPA last summer. It discusses the opportunities and risks in the use of … Continue reading →

Gallery | Tagged , , , | Leave a comment

Touchpoints 5 Launch at BAFTA – 27 March

Posted on March 7, 2014 by

This gallery contains 1 photo.

On the morning of 27 March I’ll be speaking at the BAFTA launch of Touchpoints 5, the IPA’s consumer-centric cross-media database.  It’s a survey with as many sequels as the Rocky franchise, but without the drop off in quality. The … Continue reading →

Gallery | Tagged , , | Leave a comment

Blind Data: a Thinkbox Event on 14th Nov

Posted on October 31, 2013 by

This gallery contains 3 photos.

On Thursday 14th November I  spoke at a UK event organised by Thinkbox called ‘Blind Data: How to navigate to data you can love’. I summarised the findings of the report I did for the IPA on Big Data, called … Continue reading →

Gallery | Tagged , , , , , | Leave a comment

The Big Data Opportunity

Posted on June 20, 2013 by

This gallery contains 1 photo.

On Thursday 20 June at a breakfast event in town, the IPA (Institute of Practitioners in Advertising) launched the report I wrote for them examining the impact of ‘Big Data’ on audience research. The origins of the report are a … Continue reading →

Gallery | Tagged , , | 5 Comments