Tag Archives: IPA

A Matter of Fact – IPA & ISBA Data Accountability Report published

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‘A Matter Of Fact’ – the report that I’ve been working on with ISBA and IPA over the last few months has now been published. It is a call to action to the industry to be sure to only use … Continue reading

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IPA Big Opportunity video now online

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  The IPA has put a video online of Lynne Robinson and yours truly presenting at the launch of the Big Opportunity report I wrote for the IPA last summer. It discusses the opportunities and risks in the use of … Continue reading

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Touchpoints 5 Launch at BAFTA – 27 March

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On the morning of 27 March I’ll be speaking at the BAFTA launch of Touchpoints 5, the IPA’s consumer-centric cross-media database.  It’s a survey with as many sequels as the Rocky franchise, but without the drop off in quality. The … Continue reading

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Blind Data: a Thinkbox Event on 14th Nov

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On Thursday 14th November I  spoke at a UK event organised by Thinkbox called ‘Blind Data: How to navigate to data you can love’. I summarised the findings of the report I did for the IPA on Big Data, called … Continue reading

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The Big Data Opportunity

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On Thursday 20 June at a breakfast event in town, the IPA (Institute of Practitioners in Advertising) launched the report I wrote for them examining the impact of ‘Big Data’ on audience research. The origins of the report are a … Continue reading

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