On the morning of 27 March I’ll be speaking at the BAFTA launch of Touchpoints 5, the IPA’s consumer-centric cross-media database. It’s a survey with as many sequels as the Rocky franchise, but without the drop off in quality. The core approach of multi-media hub survey and fusion has been adopted in many other countries and this new wave incorporates passive data from mobiles for the first time.
Touchpoints has been running every other year since 2006 and I was involved in the first wave as a consultant, so I am happy to be speaking at the event about ‘The Future of Data and Information’. It’s invitation-only but contact the IPA and they may be able to squeeze you in….