Tag Archives: Newsworks

Newsbrands asking us to believe experts. Ironic?

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Here – somewhat belatedly- is my latest column for Mediatel Newsline. It is a report on an event hosted by Newsworks, their first Effectiveness Summit. I have to admit that the column was written in the immediate aftermath of the … Continue reading

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Shift North

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On the 13th October I was in Manchester to attend Shift North, an event organised by Newsworks to promote the strength of Newsbrands. It did this very effectively and had the added bonus of being at the People’s Museum of Manchester, … Continue reading

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In a connected world, what do we now mean by ‘TV’ and ‘Radio’?

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My June column for Mediatel’s Newsline is now online. In two weeks I am on a panel at their ‘Connected Consumer’ event as well as being a judge at the Awards ceremony, and this got me wondering whether TV and … Continue reading

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