In a connected world, what do we now mean by ‘TV’ and ‘Radio’?

family-watching-television

My June column for Mediatel’s Newsline is now online. In two weeks I am on a panel at their ‘Connected Consumer’ event as well as being a judge at the Awards ceremony, and this got me wondering whether TV and Radio are words that still have meaning.

I think they do, but we need to be careful to use them correctly to reflect the cross-plaftform media that they are now, as opposed to just as delivery platforms. You can read the article here.

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One Response to In a connected world, what do we now mean by ‘TV’ and ‘Radio’?

  1. Pingback: Everyone has an agenda: giving the truth a helping hand | asi - Advertising seminars and conferences for European media advertising and marketing

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