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Here’s my March column for Newsline, which looks at the challenges faced by the Joint Industry bodies that run the UK media trading currencies. Will the recent meltdown of the National Readership Survey spread to the other media and what … Continue reading
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Here’s my December column for Mediatel. In it I make five predictions and one wish for media research in 2015. Includes BARB, NRS, Facebook, Sir Martin Sorrell and Taylor Swift. You can read it here In case you were wondering, … Continue reading
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My July column for Mediatel’s Newsline comes hot on the heels of the announcement that the newspaper industry is serving notice on NRS, the industry readership survey. The implication is a split from the magazine industry, but as the column … Continue reading
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At this year’s Media Research Group Conference at BAFTA I gave a paper about the future of media research in the UK which you can download by clicking here: You can’t always get what you want. The paper was the result … Continue reading
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Here is an opinion piece I did for Marketing Magazine that was also reposted on Brand Republic. The inspiration was a recent episode of Mad Men. It was the one where Roger, Don and Harry Crane go to LA whilst … Continue reading
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