Here’s my December column for Mediatel. In it I make five predictions and one wish for media research in 2015. Includes BARB, NRS, Facebook, Sir Martin Sorrell and Taylor Swift. You can read it here
In case you were wondering, the ‘Hmmm’ gif is from Firefly, tragically cancelled in an era before Amazon and Netflix were around to resurrect ratings-challenged cult TV.
Research The Media 