Here is an opinion piece I did for Marketing Magazine that was also reposted on Brand Republic. The inspiration was a recent episode of Mad Men.
It was the one where Roger, Don and Harry Crane go to LA whilst Joan fights to keep an Avon Cosmetics lead for herself. The quote used is from, effectively, Joan’s first pitch. The piece also refers to my Big Data report for the IPA, published this week. You can read the article here