In November 2021 I was asked by the IPA to chair a meeting of its agency members at which we invited Project Origin, BARB, CFlight, Ipsos, Kantar and Nielsen to give an overview of the current state of play in the UK for cross-platform video measurement. In the video on the IPA site you can replay the event, attended by over 200 agency execs and clients. Following the meeting I wrote up a ‘white paper’ summarising the event that was published the following months and can be downloaded as a pdf here..