In September I moderated a panel of industry media experts on behalf of GfK. This was with the aim of producing a white paper looking at the likely long term impact of the pandemic on consumers and their media behaviour.

These roundtables are usually done in person on the day before our annual asi conference, but as this year’s conference was to be in cyberspace we held the roundtable earlier than normal via Zoom and the results were presented by GfK at the conference.

You can read the white paper on the GfK site here and watch Dominic Vancraeynest present the paper at asi on the asi vimeo site.