How data is shaping TV advertising (and a nice biscuit) – video

 

RTM Sky IQ

 

Here is me appearing in another short  ‘vox pops’  talking heads video, this time addressing the issue ‘How data is shaping TV Advertising’. This video is a lot better lit that the last one I appeared in, but as a result effect you can see me in the background before I am scheduled to appear,  chewing away on a biscuit whilst waiting for my moment on camera. Apart from that unplanned appearance I pop up a couple of times actually speaking as opposed to masticating.

The video was shot at a Sky IQ event at which I sat on a panel and I posted a report on that event last week. Meanwhile Mediatel have published this summary of the event.

 

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