Over the last couple of years I’ve been working with Mediatel to organise The Big Day Of Data, a one day conference in London focused on media research. This year’s event – the second – was held on 25th June at the IET in London and went well. In hindsight we possibly tried to squeeze too many papers in, but no one could complain it wasn’t content rich.
On one of the hottest days of the year so far, speakers included ITV, Spotify , Global, Mindshare and Channel 4 and you can download some of the papers from the event website – you don’t need to have attended to access these it would seem!
I chaired a discussion between BARB. ISBA and Wavemaker (pictured above) about the prospects for online video measurement which is well summarised in this Newsline article.
If you are interested in taking part in next year’s event, most likely in London in June 2020, do let me know…