Rose 2

Here’s a link to an article I wrote for ASI, for whom I also operate as Research Director. It was inspired by a particularly misleading series of articles about an eMarketer survey that claimed online usage was overtaking television. Which is as senseless as saying that cars are overtaking petrol. It widens out to talk a bit about what the ASI is about and the need to challenge misleading articles when they appear. Indeed feel free to challenge this one if you disagree! Here it is