I am delighted to confirm that I will be joining the panel at the Mediatel ‘Future Of Media Research’ event in London on 5 February.

The discussion will be chaired by Torin Douglas of the BBC and will also feature representatives from BARB, IPA and Nielsen.

Topics to be covered include big data, the future of the JICs, the value of monitoring social media and intriguingly “Is cutting-edge research replaced by dumbed-down research for PR purposes in tougher times?”. So if you want to see what I have to say head over to  Mediatel Future of Media Research for more details and to book. These Mediatel ‘morning seminars’ have a great reputation and ted to be well-attended. here is an overview of last year’s event to whet your appetite.