myBBC or ourBBC?

BBC-Broadcasting-HouseHere’s my October column for Mediatel Newsline. This month I focus on the myBBC initiative and argue that the whole concept of personalisation is contrary to the Reithian tradition of the BBC.

Surely if the BBC is to maintain its uniqueness in a world of personalised commercial content, the strength of its BBC is to expose you to content and ideas you didn’t already know you liked? Anyway here is the article, which also includes references to the Foo Fighters, Doctor Who and Jeremy Corbyn for reasons that seems to make sense at the time.

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