Research Director role for ASI

Richard Marks asi 2013

I’m delighted to announce that from today I will be combining my work at Research The Media with an exciting new role as Research Director for asi. Here is the full text of the press release that we put out today (18th March 2014):

Advertising Seminars International (asi) is pleased to announce that Research The Media’s Richard Marks has agreed to work with asi in the role of Research Director. 

asi (www.asi.eu.com) organises international conferences specialising in broadcasting, advertising and marketing issues, most notably the annual European Television & Radio Symposia, the leading audience research event for over two decades.  Richard will work with asi founders Mike Sainsbury and Kate Maitland Smith in formulating content and agendas as well as continuing to take an active role at the events.  Planning is underway for the 2014 European Television & Radio Symposia in Madrid from 5 to 7 November. Meanwhile, following strong demand in the region, asi will be launching the first Asia-Pacific Television Symposium, 14-15 May 2015.

In 2012, Richard successfully established his own independent consultancy business, Research The Media (www.researchthemedia.com), of which he will remain Director. He will continue to speak and write on media research issues and undertake consultancy projects.  A well-known and respected name in international media research, Richard has a strong international track record in both audience measurement panels as Global CEO of Kantar Media Audiences and in custom media research as MD of TNS Media.

Mike Sainsbury comments:

We are delighted that Richard will become more involved with the future development of asi. Over the years the company has grown as an authority that provides an independent and objective forum for all sides of the communications industry. Our conferences assess the challenges that need to be addressed and provide leading-edge insights into the progress being made. Richard is very well respected throughout the research community globally. Now that he is an independent consultant his wide experience across all media research disciplines will make a significant contribution to asi. He will help the company continue to serve the community of interest it represents, with conferences that are focused, objective and fully reflect the complexities that confront the media industry at a time of profound change.”

Richard Marks comments:

“I set up Research The Media to offer an independent and impartial perspective on the future of media research and this agreement with asi fits perfectly with these aims. The objectivity and credibility of asi allows media owners, agencies and researchers to meet on neutral ground to understand and shape the future of the industry. I’ve enjoyed being a delegate and speaker at asi events for many years and am now looking forward to working with Mike and Kate to grow and develop the business.”

For further information contact:

Mike Sainsbury: Mike@asi.eu.com

Richard Marks: Richard@asi.eu.com

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