Here is a link to my January column for Mediatel’s Newsline. The article looks at BARB’s recent introduction of 28 day time shift measurement and their 2013 Viewing Report, to conclude that “..perhaps we are now getting close to the natural levels of timeshift in a digital world – significant, genre skewed, but not skewering television and its basic model of advertising.”
The article also makes the important point that the consolidated TV ratings are a measure of viewings, not viewers, so they include repeated viewings by hardcore fans looking for clues!
Research The Media 