Future of Media Research Panel – Update

034_MediaTelI have finally tracked down the report of the panel that I took part in last month for Mediatel , debating the future of Media Research – click here. It’s a pretty faithful account of the debate and since then my comments about rebranding Bid Data as Deep Data have been expanded upon, not least in this opinion piece I wrote for Mediatel’s Newsline publication.  At the end of the debate I was pondering whether to tell an anecdote about a ‘hilarious’ research cock-up.  In the end I decided to risk it in the interests of getting a laugh. However, thankfully the report attributes the story to another panelist, so I need not have worried!

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One Response to Future of Media Research Panel – Update

  1. Pingback: Speaking at ‘The Connected Consumer’ 18-19 June | Richard Marks

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