I have finally tracked down the report of the panel that I took part in last month for Mediatel , debating the future of Media Research – click here. It’s a pretty faithful account of the debate and since then my comments about rebranding Bid Data as Deep Data have been expanded upon, not least in this opinion piece I wrote for Mediatel’s Newsline publication. At the end of the debate I was pondering whether to tell an anecdote about a ‘hilarious’ research cock-up. In the end I decided to risk it in the interests of getting a laugh. However, thankfully the report attributes the story to another panelist, so I need not have worried!