Consulting

“Richard Marks will be setting up his own consultancy business.” That’s what the press release said, but what does that mean in reality?

I am a freelance media researcher and commentator, specialising in audience measurement and custom media research. It’s important to stress that I have not established a research agency: the ‘product’ is essentially my expertise and time, working with clients on specific deliverables – a project, a presentation, a pitch or solving a business challenge. So think of me as an independent research ‘troubleshooter’.

The services available from Research the Media draw on my global experience in presenting, winning and managing major industry contracts like BARB,  building award-winning, ground breaking projects – like BBC Daily Life, IPA Touchpoints, VirtualMeter and ROAR –  and introducing global research innovations like Return Path Data and PPM. This experience is outlined in the section called Creating.

Consulting services described in more detail below are as follows. To discuss any of them contact me at richard.marks@researchthemedia.com or via social media at Contacting:

  1. Conference Presentations
  2. Overseeing/consulting on major tender processes
  3. Collaboration on major presentations and pitches
  4. Training in effective presentations and pitches
  5. Project management
  6. Future trends/ desk research
  7. Evaluating potential media and related acquisitions
  8. Analysis and interpretation
  9. Programming research, scheduling

1. Conference Presentations

I am an independent keynote speaker with an award winning track record in set piece presentations. I have a particular focus on the future of media research, trends in television viewing and technology and on audience measurement. In the section on Speaking you can view a list of upcoming and recent major presentations, whilst in the section on Writing you can sample just a few of the topics that I have covered. I place a particular emphasis on how the presentation materials are used and I deliver an integrated, immersive experience. For more background on my ethos of presenting, check out the section on Training

2. Overseeing / consulting on major tender processes

This encompasses the formulation of briefs and evaluation of tenders for TV, radio, online and press industry contracts.

I have nearly two decades experience of successfully pitching for industry audience measurement contracts around the world and can work with Joint Industry Committees and media owners to ensure a successful tender process, from formulating the brief through to technical evaluation.

3. Behind the scenes collaboration on major presentations or pitches

I can work on preparing key presentations for your company. In recent years I led a global team with an unprecedented level of success in pitches for major projects around the world. Central to that success was an integrated approach through the whole pitch process, from the tender document through to the final presentation.

I can collaborate on the evolution of the offer, the development of a winning theme and also advise during rehearsals for the pitch. I have a very strong track record in data visualisation, but this isn’t just about making charts looks pretty; it’s about developing a winning and engaging theme, whether for a vital pitch or for a critical conference paper.  I work directly with clients to tease out stories and optimise pitches and presentations.  This can be a specific mission to conceptualise a presentation or pitch and prepare it or….

4. Training in Effective Pitches and Presentations

I  have a strong reputation as a presenter, but this is more down to planning and the use of visual aids and multi-media than my speaking skills per se. This means the approach is more able to be passed on to others.  I am talking less from the aesthetic design point of view (each company has its own rules on style) but more about creativity, narrative threads and thematic angles that can bring presentations to life

This means consulting with staff on how to design and give effective presentations. Not basic training on public speaking – which most generic courses are at heart – but how to design a concept and realise it via the interaction of visual aids and presentation style.  See Training for more on this.

5. Project Management

I have a a proven track record in bringing new research projects to market, for example the innovative use of PDAs on the BBC Daily Life and IPA Touchpoints projects, the development of the ROAR and VIPer studies and more recently guiding the development of measurement technologies like Portable People Meters, Return Path Data, RapidMeter and VirtualMeter.

6. Future Trends / Desk Research

Observing media trends, extrapolating and advising clients on what to do as a result. We live in a world which makes a fetish of complexity, but actually digital will make things much simpler – the question is to work out now what will prevail and what won’t. I have the proven ability to gather data and opinions, in order to boil a topic down to what really matters.

7. Evaluating potential media and related acquisitions.

As a former Global CEO and Business Development Director, I have played an active role in a number of acquisitions and have a pretty well-developed ability to detect a potential winner or whether the Emperor is wearing new clothes.

8. Data analysis and interpretation

Working to analyse data – bringing it to life, summarising and presenting back effectively. This can be specific research projects or audience data.

8. Programming research, scheduling

Using existing databases for specific investigative projects or liaising in the creation of new projects. I have two decades of experience working with the major broadcasters in UK and around the world and a strong track record in researching and tracking content.

Auditing

I don’t do auditing, but I can connect you with people who do…