Back in May I was invited to speak at an event in Helsinki organised by Screenforce Finland. I was asked share with the audience my thoughts on what the hot topics right now are in video measurement and the presentation is preserved for posterity on YouTube so there is a link below. In the 20 minutes I focus on seven key issues:people not devices, minimum durations, content and context, does size matter, attention, the WFA North Star and for a finale, the big one: what is television?