The Future of TV Advertising?

An interview to promote an event called ‘The Future Of TV Advertising’ in which I took part in a panel on audience measurement. As BARB were also on the panel, my focus was very much more on Return Path TV data and how it can be used, which this interview from December 2011 summarises pretty well.

A write up of the panel and what we actually discussed can be found here. Interestingly the article seems to imply that Kantar Media was a rival company to BARB, as opposed to a supplier to it, but otherwise it is a fair summary!

The event was also memorable for being at Kensington Roof Gardens, which I had always wanted to visit. A unique venue.

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