From Crude Oil to Refined Insights…

Following on fom RTS Cambridge this article for Mediatel kept the momentum going in terms of the ‘big data’ picture. Shortly after the Royal Television Society event, BARB held an industry event calling on the industry to engage in a debate about how the currency could connect to other data sets. Meanwhile, Google had announced their intention to build a UK three screen panel. This article brought these themes together and really was making two points – that too many data sets can be more misleading than no data at all, and also that a lot of work is need to turn raw server data into robust insights – hence the crude oil/ refinery analogy..

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